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: Consumer Behavior and Marketing Strategy, 9th edition.[Hardcover,2009]

ISBN : # | Date : 2009

Description :

PDF-0d34b | Consumer Behavior and Marketing Strategy, 9th edition.{Hardcover,2009}… Consumer Behavior and Marketing Strategy, 9th edition.[Hardcover,2009]


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by William B. Goodrich : Media Planning Workbook

ISBN : #0844235415 | Date : 2001-01-01

Description :

PDF-81e14 | Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they’ll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analy… Media Planning Workbook


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by Wolfram Wördemann : The Impossible Advantage: Winning the Competitive Game by Changing the Rules

ISBN : #0470717122 | Date : 2009-02-17

Description :

PDF-83d8d | Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition.  The authors illustrate that the biggest, most spe… The Impossible Advantage: Winning the Competitive Game by Changing the Rules


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by Philip Kotler : HBR’s 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR’s 10 Must Reads)

ISBN : # | Date : 2017-05-02

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PDF-0f8fd | Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to:… HBR’s 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR’s 10 Must Reads)


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HBR’s 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR’s 10 Must Reads) by by Philip Kotler

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Erfolgsauswirkungen Vertriebsstruktur Mehrkanalkontext Schriftenreihe Marktorientierte PDF Ef831e963

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by Stephan Mühlhäuser : Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition)

ISBN : #3658149760 | Date : 2016-08-12

Description :

PDF-98075 | Stephan Mühlhäuser zeigt auf, dass die Gestaltung der Vertriebsstruktur die Grundlage für den Vertriebserfolg darstellt. Anhand zweier branchenübergreifender Studien werden die Erfolgsauswirkungen verschiedener Ausprägungen der Vertriebsstruktur für Hersteller und Vertriebspartnern empirisch untersucht. Dabei geht der Autor detailliert auf die Besonderheiten von Mehrkanal-Vertriebssystemen e… Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition)


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Global Corporate Strategy Evaluation Amazon Com PDF Fcf288e74

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by Miriam Mennen : Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com

ISBN : #3640570812 | Date : 2010-03-21

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PDF-fe3e6 | Essay from the year 2006 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65 % – B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company’s … Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com


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by Roger Rankel : Sales Secrets: Warum JEDER ein Verkäufer ist und dieses Wissen BRAUCHT – Mit Insider-Tipps prominenter Persönlichkeiten (German Edition)

ISBN : #3658037555 | Date : 2013-10-24

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PDF-32458 | Was zeichnet große Persönlichkeiten aus, die ihre Ideen, ihre Produkte mit außergewöhnlichem Erfolg vermarkten? Vertriebsexperte Roger Rankel geht diesen Fragen in Interviews mit prominenten Gesprächspartnern auf den Grund – Menschen, die mit einer ungewöhnlichen Geschäftsidee überzeugten oder in ihrer Branche Spitzenleistungen erbrachten…. Sales Secrets: Warum JEDER ein Verkäufer ist und dieses Wissen BRAUCHT – Mit Insider-Tipps prominenter Persönlichkeiten (German Edition)


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by Deonie Botha : Creating a Competitive Intelligence Capability: Developing the intelligent organisation

ISBN : #9780857091581 | Date : 2015-03-28

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PDF-78535 |  Aimed at practitioners within the field of Competitive Intelligence (CI), this book examines establishing a CI capability within organizations. The book is written against the backdrop of numerous publications in which the field of CI has been introduced and explained by means of the CI framework or CI cycle. Many CI practitioners are confronted with the reality of having to make the transition … Creating a Competitive Intelligence Capability: Developing the intelligent organisation


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: Marketing Management (4th Edition) [Paperback]

ISBN : # | Date : 2010

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by Arve Peder Øverland : Always On: Digital Brand Strategy in a Big Data World

ISBN : #1472447794 | Date : 2014-12-23

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PDF-e3601 | Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company’s strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check… Always On: Digital Brand Strategy in a Big Data World


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